Roni Hirsch & Helo Paoli Designers & Founders of Erê Lab

Erê Lab is a brazilian design-studio that creates and develops objects for playing, interacting and participating. Everything we create is focused on kids, sustainability, citizenship and brazilian culture. That is what we want to build for our children. We create the tools for the world we want them to grow up.

We create small and large objects, like wood blocks or entire urban playgrounds, to remind of the time and place of playing in houses, yards, squares and public spaces in cities. Our catalog contains around 70 products which are distributed in different projects and places around Brazil.

2019 Artemisia: Social impact thesis participation

2018 32º MCB Award Honorable Mention (Brazilian Design Museum)

2016 30º MCB Award Honorable Mention (Brazilian Design Museum), UNDP More Movement Award, Bienal Iberoamericano de Design – Selected

2015 Artemisia Lab: Early Childhood study participation

with Roni Hirsch and Helo Paoli, founders of Studio Erê Lab

Why you design playgrounds and products for children?
Everyday we are trying to build a better world for kids. A world they are free to play creating everything they want. That’s why Erê Lab works including kids, since the early childhood, in cities environment through the act of playing. We produce small and large playobjects thinking about their benefits in large scale, so one of our purpose is to bring the freeplay inside all communities, for all children.

What is special about your work for children?
We are absolutely passionate for children’s imagination. So we create objects that encourages and satisfy their imagination and curiosity. We also want them to develop their motor coordination by playing. Also, all of our products for kids are developed respecting its raw material and the correct way to discard the parts we are not using anymore. Sustainability is one of our principles.

When and where was your Studio founded?
Erê Lab was founded in Sao Paulo, Brazil, in November 2014.

What do you do when you ARE NOT working?
We are designers, architects, woodworkers, locksmiths, painters, producers, people with different interests and from different regions of Brazil. We live in an extremely fast-paced city like São Paulo with more than 12 million people. Our greatest common interest is to take care of our children, friends and our city. Brazil is a beautiful country, very mixed, with multiple cultures. With fantastic nature and loving people, we enjoy it all in our day to day.

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