ooh noo

Nina Mihovec Designer & owner of ooh noo by Wilsonic design

Wilsonic Design is combining award-winning design toys, kids décor, play furniture, designer children’s furniture and premium bedding.

The company’s mission is clear: with its products, ooh noo strives to help parents in a sense of style and an appreciation for design from day one, while also enhancing the functional aspects and quality of life for the entire family.

The ooh noo collection’s main objective is to support a minimalist approach to the interior design of kids’ rooms, resulting in simple, elegant and natural toys, bedding and decorative items. They are created in the spirit of good design, simultaneously supporting functionality, minimalist aesthetic and sustainability. They combine pure natural materials, playful shapes and unexpected patterns, aspiring to create a high-quality environment for a memorable childhood.

Ooh noo toys and bedding are reliable and durable enough to be used for many years and handed down from one child to the next.



ooh noo
2018 Red Dot Design Award for Grand Prix Racing Car
2015 Red Dot Design Award for Mr. Crocodile on a stick
2014 Red Dot Design Award for Toy Pram
2012 Red Dot Design Award for Rocking Horse

Wilsonic Design d.o.o.
2019 Red Dot Design Award for Biba LED light
2017 Red Dot Design Award for Stretcher X
2014 Red Dot Design Award for new generation of high-performance fans
2009 Red Dot Design Award for Examination table S

with Nina Mihovec, designer & owner of ooh noo

Why you design toys, play furniture and children’s furniture?

It all started a few years back, when Nina, our lead designer, became a young mother. She was keen to decorate the nursery with minimalist and natural design items. Having trouble finding what she was looking for, she decided to design the items herself. We have come a long way since then, but the main idea remains the same. Ooh noo is all about natural, ethically sourced materials, designed to last a long time and provide natural and imaginative play.

What is special about your timeless products for children?

Apart from being super fun, ooh noo toys are also extremely decorative. The natural materials used, and the contemporary minimalist design make them beautiful to look at, even when they are strewn across the nursery floor. It is a fact of life that pretty toys can make a very good-looking mess. Several of our toys were also awarded the internationally acclaimed Red Dot award for product design. The entire ooh noo collection is designed in the European Union and it is also produced in the region.

When and where was ooh noo founded?

Wilsonic design d.o.o., industrial design studio, was established in Ljubljana (Slovenia) in the year 2000. Its brand ooh noo is present on the market since 2014

What do you do when you ARE NOT working?

Playing with my kids, reading, take pictures …

Please contact Nina Mihovec by ooh noo with this form:

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    Wilsonic Design d.o.o.
    Nina Mihovec
    Ljubljanska Cesta 12
    1236 Trzin
    Tel. +386 0590 17 846