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Toy-Designer-Matthias-Etter_1
Matthias Etter Designer & owner cuboro AG

The cuboro marble track system production start dates back to 1986. Under the label “cuboro the marble track for a lifetime” the Swiss company Cuboro Ltd., founded in 1997 with headquarters in Hasliberg Reuti/BE, distributes the cuboro marble track system made of beech wood exclusively produced in Switzerland. Under the label  “edition cuboro” the company cuboro Ltd. also distributes other products such as e.g. board and strategy games. Matthias Etter, founder of the company and inventor of the cuboro marble track system, operates the Cuboro Ltd. together with his wife Barbara.

Centrally are sustainability and pleasure in meaningful toys. cuboro products are produced environmentally safe and socially acceptable by including regional resources as far as possible. The intentionally chosen production place Switzerland for our solid-wood products is to meet our demand of high quality and sustainability. The Etter family is taking it to heart to provide top-quality products featuring highly educational value for young and old.

 

Awards
1995
Complimenti Design Price
since 1995 spiel gut awards
2004 Goldenes Schaukelpferd: Category winner “for artists and builders”
2016 Award “Movement & Innovation”
2018 Award “Movement & Innovation”

      

Why do you make toys for children?
To a child playing comes as the most natural need, a basic need. That is where the child’s experiences (of life) begin, by the means of intuition, imitation, animation and creation. Playing helps to discover one’s own and personal abilities and talents, aids to explore the world of “things” and coherence and to find out about emotional and social relations to other beings.

What is special about your creative toys for kids?
Our games and toys claim to be fun as well as being beautiful and ecological. They also encourage skills such as spatial sense and technical thinking.

When and where was your brand // company founded?
1986 Registration of the brand «cuboro»
1997 Foundation of the company «Cuboro Ltd.» in Hasliberg Reuti (CH)
2014 Registration of the brand «tricky ways»

Where do you produce your toys for children?
cuboro products are produced environmentally safe and socially acceptable by including regional resources as far as possible. The intentionally chosen production place Switzerland for our solid-wood products is to meet our demand of high quality and sustainability. The products of the EDITION cuboro line (tricky ways fasal and babel pico) are manufactured by the company “Fasal Wood GmbH” in Croatia / Austria.

What do you do when you ARE NOT working?
I’m composing and playing music. I enjoy good food and good wine.

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