Since 1983, Italtrike has been creating, designing and manufacturing in Italy wheel toys: ride-ons, tricycles, balance bikes and roller skates. A complete range of wheel toys designed for kids, families and kindergartens, distributed in more than 50 countries worldwide.
The company’s mission is to support and encourage kids’ motor and cognitive development with toys that are ergonomic, safe and funny. Each wheel toy is a synthesis between quality of materials, design and innovative construction
The focus on safety primarily, functionality and aesthetics of the movement toys are the result of combining the expertise of designers, pedagogues, educators with the know-how of the company. Hence the numerous awards and mentions received in the Toys and Design segment.
The “Kids on wheels” payoff and its “Ready for Tomorrow” concept perfectly sum up the company mission: every action and project aim at the wellbeing, fun and health of children, who manage to grow harmoniously through movement in their psycho-physical qualities.
to improve the quality of life and contribute to a more sustainable world. Our products are designed to last through an elegant and international design.
Our experience in product development and enhancement has led us to work with the best suppliers to ensure strength and durability.
We are committed to improving ourselves and always offering an excellent product, thanks to our continuous research and development work.
Sustainability and respect for the environment have always been part of our identity that is why we have defined the “Italtrike Sustainability Programme” which aims to bring us to zero emissions by 2030. We pay attention to the materials we use, to the manufacturing processes, from the implementation of green energy to the reduction of packaging space, from the recycling of the components of our cycles to the replacement of parts.
Acting in a responsible manner is the key to all of our choices, we are aware of the social and ethical impact that we have on our territory, people and especially on future generations.
2021 TG Toys for Flurry
2019 ADI Design Index for Ginetta
2018 ADI Design Index for Eolo Trike
2017 Triennale Milano
2016 TG Toys for Zero Trike
2013 Innovation Award Kind+Jugend
with Stefano Gandolfi, founder & owner of Italtrike
Why do you design moving toys for kids?
We believe that design is the key for sustainable and harmonious development of life and human relationships. For children in particular, design should convey curiosity, stimulate movement and give them serenity. Since the beginning, our love for beauty has led us to collaborate with the French designer Alain Pineau, who still supports us by conveying our values within each product.
What is special about your rides-ons, tricycles and bicycles?
We believe that our values (design, know-how, innovation, sustainability and corporate responsability) are important for kids’ activities. Physical activity means well-being, growth, psychomotor and intellectual development for each child. It is through activity and play that children learn, grow up and become aware of themselves as they relate to space and their fellow players. They are extremely gratified to move freely and independently.
When and where was Italtrike founded?
We are an Italian company: our products are conceived, designed and manufactured entirely in Veneto, near Bassano del Grappa, where we were born over 35 years ago. An area that, thanks to its beauty and the initiative of its people, has been a driving force for our projects and our corporate philosophy.
What do you do when you ARE NOT working?
Cycling is my great passion! I love riding my bike by myself or with friends. On weekends I enjoy climbing by bike the mountains that surround the town where I live. As an alternative, I love riding to visit charming places in Italy, our beautiful country.