April 2015

Design for kids by afilii at kids design week Milan 2015 * full list of exhibitors

For the first time afilii presents at kids design week in Milan/Italy a variety of 21 designers and manufacturers from 10 different countries. Those in our opinion have a great potential for international markets. We show products with a story behind.

Meet Agnieszka Pomaranska, Designer of the Igolo-Nest – a play-matt for children

As a designer and mother driven by a passion for my kids I always tried to join a good design with a high utility for better comfort for the youngest same as parents. This idea was the same which I have put in creating an Igolo nest.

Meet Aafke van Sprundel from Qukel – creative toys for kids

After a lot of market research and interviews with parents Qukel discovered that there is no toy brand that focuses on the relationship between father and child. While both parents play an important role in the development of the child.

Zoorocker – rocking horse for children by George Zervakis

Children’s psychology was a key factor to the design process. Interchangeable heads emphasise children’s creativity. Different colours and shapes help their imagination to evolve.

Creative design for kids – Interview with Michael Neville about his colonial turd

rocker_colonial-turds_michael-neville_with-kid

I wanted to work with cardboard in a new and unexpected way. The idea occurred to me that I could process the material into a pulp. This material is ubiquitous and free and when it is transformed into a pulp, it can be used to create organic form.