The design inspiration for Cody Block was to create “fun little toy”. Not just a learning tool, but create a wooden toy that revolves around a univers (here, the city).
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When I was younger I met a kid who never looked anyone in the eye or talk directly to anybody. He was always creating awesome pieces of art and I always wanted to know why he behaved that way.
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I did some research and was surprised to learn that to this day generic toys are being used for treatment of children with emotional problems, even though the therapist’s and the patient’s needs are very different from what regular toys can provide. This was my motivation for the project: to design therapeutic toys that are tailor-made for the treatment of children with emotional problems in order to make it easier for them to connect to their inner world and heal their soul.
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afilii – international hub & platform for meaningful design for kids presents at Maison&Objet in Paris eight carefully chosen manufacturers and designers from six countries
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The toy is a combination between construction games and role-playing games, in that way it stimulates cognitive and social skills, both fundamentals for the children’s growth. The design choices keep in mind the children’s fun.
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Every single thing on this planet is a combination of many pieces (atoms, cells, etc). Our thought was … What if the final image is not always the same? What if mixing and combining different puzzle pieces leads you to different results?
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I still remember that I had gone to the river with some friends, and it is there that I saw two children playing spontaneously with pebbles. They arranged them in rows, made up shapes, stacked them and created paths trying to join the white striations of some stones.
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After two years studying Graphic Design and being inside the design field, I decided that Industrial design was more complete, the range of options was greater, so I continue my studies in that field, and was the best decision ever.
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Designing for children is an enriching experience because you can impact human life at its most crucial point. There is nothing more rewarding than adding an extra smile through your products into their lives.
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Coming from the LEGO country, Denmark, it is obvious that the small ingenious brick has been a big inspiration, but the idea started when we learned how big of a problem physical inactivity among kids has become. No wonder, when you look at how much time kids spend with tablets.
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