afilii – international hub & platform for meaningful design for kids presents at Maison&Objet in Paris eight carefully chosen manufacturers and designers from six countries
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The toy is a combination between construction games and role-playing games, in that way it stimulates cognitive and social skills, both fundamentals for the children’s growth. The design choices keep in mind the children’s fun.
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Every single thing on this planet is a combination of many pieces (atoms, cells, etc). Our thought was … What if the final image is not always the same? What if mixing and combining different puzzle pieces leads you to different results?
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I still remember that I had gone to the river with some friends, and it is there that I saw two children playing spontaneously with pebbles. They arranged them in rows, made up shapes, stacked them and created paths trying to join the white striations of some stones.
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After two years studying Graphic Design and being inside the design field, I decided that Industrial design was more complete, the range of options was greater, so I continue my studies in that field, and was the best decision ever.
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Designing for children is an enriching experience because you can impact human life at its most crucial point. There is nothing more rewarding than adding an extra smile through your products into their lives.
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Coming from the LEGO country, Denmark, it is obvious that the small ingenious brick has been a big inspiration, but the idea started when we learned how big of a problem physical inactivity among kids has become. No wonder, when you look at how much time kids spend with tablets.
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Tell us about your background. How did you become a designer? Julia I always wanted to become either an architect or a school teacher. I had a really hard time choosing my bachelor but after hundreds of thoughts… I found it. Become an Industrial designer allowed me to creatively combine my devotion of children and my
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What was your inspiration for your educational toy for children “Vezaljka”? “Vezaljka” is an integral part of the project “HAI” (Hrvatske Autentične Igračke or Croatian Authentic Toys). The main goal of this project was to make an authentic Croatian toy for children of preschool age. Our task was to find inspiration from Croatian heritage, explore
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Why children needs the ZOO theatre? Zoo theater suits children well because it focuses on the development of child’s creative abilities and skills. The emphasis is made on imagination and freedom of expression through action. The game itself allows to create a personal fantasy world and doesn’t ask to follow the instruction. Consequently, the pieces of
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