As a designer and mother driven by a passion for my kids I always tried to join a good design with a high utility for better comfort for the youngest same as parents. This idea was the same which I have put in creating an Igolo nest.
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After a lot of market research and interviews with parents Qukel discovered that there is no toy brand that focuses on the relationship between father and child. While both parents play an important role in the development of the child.
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Children’s psychology was a key factor to the design process. Interchangeable heads emphasise children’s creativity. Different colours and shapes help their imagination to evolve.
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I wanted to work with cardboard in a new and unexpected way. The idea occurred to me that I could process the material into a pulp. This material is ubiquitous and free and when it is transformed into a pulp, it can be used to create organic form.
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