by IWL Isar Würm Lech gGmbH
Traubinger Straße 23
Tel. +49 8157 93 14 12
pure position is a development platform for furniture for children that is modest in form yet high in functionality. It specializes in the needs of children and young people.
Initiator and product designer Olaf Schroeder founded the label in 2007 for the purposes of marketing the “growing table”, a desk for children that grows with them, which has since become successfully established among design-oriented furniture specialists.
Continuous further developments followed on from “growing table”, such as the “gt spaces” container piece, the “growing table square”, a modern kids table, the playing furniture “rolling box” play furniture, the “gt shelf”, a shelf for kids as well the highly versatile “growing bed”.
To coincide with the imm cologne in 2016, a modular, freely adjustable shelf for kids was presented: “brick for kids” is a widely varying system that can be reconfigured time and again with no tools required.
The furniture for children by pure positon label are made in Bavaria in a workshop for people with disabilities.
Focus Green 2008 International design award of the Design Center Stuttgart, gold for »growing table«
German Design Award 2017 Special mention for »brick for kids«
Why do you design furniture for children?
It doesn’t really make a difference to me whether I design furniture for children or grown-ups, because designing for both groups interests me a lot. I designed my first piece of furniture about 10 years ago. Some friends asked me to make a desk for grade school children. So, I asked myself what kind of desk I would have liked as a child. After an intense process of development, I made the “growing table”, which grows with the children. Today, it is part of pure position’s furniture range.
What is special about your growing furniture for kids?
Pure position’s children’s furniture gives children the freedom and stimulation they need to grow. On the one hand because it grows with the child and can be extended, on the other hand through its subtle design.
When and where was your company founded?
I established pure position in 2007 in Frankfurt/Main. In 2011, it became part of the non-profit workshop IWL for people with disabilities in Bavaria.
Where do you produce your designer childrens furniture?
Pure position is produced and distributed in Machtlfing in Bavaria. I advise and support the label externally in their design and creative processes. The internal team looks after the production and distribution.
What do you do when you ARE NOT working?
The part of my work that has to do with reflection or development doesn’t really feel like work to me. Nonetheless, I do also try to switch off. My partner and I like to cook. We have many friends in Berlin and regularly go to cultural events with them. We also like to go to one of Berlin’s many bars, such as the wonderful Green Door Bar in Schöneberg.
Please contact Olaf Schroeder by pure position with this form: