shine a light on pioneering product concepts by ambitious designers – and connect them with people and production partners who can carry good ideas forward and bring them into the world.
It started as a school project where we were supposed to make an hommage to the Gerrit Rietveld chair “Red and Blue chair” (1918). I made something that could be interpreted as a rocking horse …
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I have been inspired by the future, by the fact of wondering “what will live a child, in 30 years, whom was born today”. “What will be the world when a kid of today will be my age ? With all these changes”. And I decided to dedicate an object to the future of every kid.
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I was inspired by fruit box since I am a good fan of markets, usually one of the first destinations of each trip. Timeless and essential object, which perfectly fulfills its function, but also can be interpreted by different users.
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Being an adult and designing for children you must take extra care of the user, as you can’t completely put yourself in their shoes (even though we all own our own childhood). This means good amount of time for reflection and letting children test and evaluate your ideas is essential.
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Wood Growth is a multi functional toy and furniture for kids designed for interaction and experience. The circles are easy for both adults and children to put together in different ways. The goal was to achieve a product with expanded lifetime that through use creates joy and history with the users.
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My girlfriend and I lived in Amsterdam in a small apartment. We only had 1 bedroom so no space for our girl Nina. So, I created a house in a house for her in the livingroom. It is a house so it can be closed for her sleep.
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In general, kids respond incredibly well to furniture that respect their height. It makes them feel special and important.
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Children have a very inquisitive and playful nature and they interact very differently with products. Each child interprets an object with his unique imagination, relating his own meaning to any product.
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What if we could design a sustainable furniture and give the children the inspiration of conserving furniture rather then consuming them, and that’s why I designed FRIENDS.
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I wanted to create a product that does not need a designer, as everyone can be a designer. Not everyone is skilled in software or technology, and so I was looking for a solution to allow a primitive change in appearance.
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